What is changing
Refreshed and aligned branding
- We refreshed the overall look and feel of all of the emails to add credibility to the experience and increase member trust
- Your logo and branding will continue to be featured prominently. If you white labeled EasyEnrollment, this will remain in effect
Enrollment emails (9 Day Series and Singular Emails)
- Added a “Finish setting up my benefits” message to encourage action.
- New section about security to let them know that they may need to periodically reconnect their accounts for their security and due to carrier requirements.
Enrollment confirmation emails
- New section about security to reinforce why they may need to reconnect.
Fix Credential Emails
- Previously all fix credential emails included the same content (except MFA), prompting the member to reconnect with little information as to why.
- Now these include customized content by login issue type to help the member understand what they need to do to resolve the login issue.
- You can view all email content on the EasyEnrollment section of the Help menu.
Supporting Documents
- New About EasyEnrollment overview and FAQ documents provide more information to the member and reflect the refreshed branding.
Helping members understand this change
- EasyEnrollment emails will have a temporary disclaimer: To reduce any member confusion and ensure the emails continue to be actioned on, we are adding a temporary brief disclaimer to the top of the emails: “EasyEnrollment has a new look. You can still trust this email as it was sent by [TPA Name].” A preview is available in the Quickstart Guide.
- We’ve created sample messages to your employers and members. Also available in the Quickstart Guide.
When these changes are launching
These changes go into effect Monday, February 27 at 8:00 pm ET
Importantly, fix credential emails on Tuesday, February 28 will follow the new template and have customized content by login issue.
What is not changing
- Email frequency, schedule, and any other logic for when, who, and how is remaining the same.
- If you’ve white labeled EasyEnrollment, this remains in effect.
- Your logo and branding will continue to be featured.
Where can I find more information about this added feature?
We’ve updated the help documentation on TPA Stream to reflect these changes. Search EasyEnrollment in the help menu search bar.
If you’re not a Claims Harvesting customer but you’d like to learn more about our software, complete the form to the right and we’d love to connect.